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About VIP Assetz

Your trusted partner for premium electronics — combining expertise, authenticity, and passion to deliver exceptional value to every customer.

VIP Assetz Store

The Story Behind VIP Assetz

VIP Assetz was founded with a singular vision: to make premium electronics accessible to every Indian consumer without compromise on quality or authenticity. Located at the heart of New Town, Kolkata's most vibrant commercial hub, we have been serving the community with dedication and passion.

Our founder, driven by a deep understanding of the electronics market and customer needs, established VIP Assetz to bridge the gap between aspiration and reality. We believed that every customer deserves access to genuine, world-class electronics at fair prices — and that philosophy continues to guide everything we do.

Over the years, we have grown from a small neighbourhood shop to one of the most trusted electronics destinations in New Town, earning the loyalty of thousands of customers through honest dealing, expert advice, and unwavering commitment to quality.

Today, VIP Assetz stands as a symbol of trust, reliability, and premium service in Kolkata's electronics landscape. We proudly serve individual customers, families, corporate clients, and institutions, offering a curated selection of the world's finest electronics brands.

Get In Touch Our Values
8+
Years in Business
10K+
Happy Customers
500+
Products Available
50+
Brands We Carry

Our Mission & Vision

M

Our Mission

To provide every customer with genuine, premium electronics at fair prices, backed by expert guidance and outstanding after-sales service. We aim to be the most trusted electronics partner for individuals, families, and businesses in Kolkata and beyond, making technology accessible and enjoyable for everyone.

V

Our Vision

To be the leading premium electronics retailer in Eastern India, known for our curated product selection, unparalleled customer experience, and commitment to innovation. We envision a future where every Indian household has access to world-class technology through a trusted, local partner they can rely on for life.

Values That Define Us

These fundamental principles have guided VIP Assetz since day one and continue to shape every decision we make.

Integrity & Authenticity
We never compromise on product authenticity. Every item we sell is sourced from authorised channels with full manufacturer backing. Our word is our bond — no fake products, no misleading claims.
Customer First
Every decision begins with a simple question: "What is best for our customer?" We build lasting relationships by putting customer needs above short-term profits, offering honest advice even when it means a smaller sale.
Expert Knowledge
Our team consists of certified electronics enthusiasts who stay updated with the latest technology trends. We invest continuously in knowledge so we can guide customers with accurate, relevant, and practical advice.
Fair & Transparent
No hidden costs, no vague pricing. Our pricing is transparent, our policies are clear, and our communication is honest. We believe business built on fairness is business that lasts generations.
Community Commitment
We are proud to be part of the Kolkata community. We actively support local initiatives, prioritise local employment, and give back to the neighbourhood that has given us so much.
Continuous Innovation
The electronics world never stops evolving, and neither do we. We constantly update our product range, improve our services, and adopt new ways to deliver a better experience to our customers.

Key Milestones

From humble beginnings to becoming Kolkata's trusted electronics partner — our story is one of passion and perseverance.

2016
Foundation of VIP Assetz
Established our flagship store at Central Market Arcade, New Town, with a focus on premium smartphones and accessories.
2017
Expanded to Laptops & PCs
Added a comprehensive computer and laptop section, becoming a one-stop electronics destination for the New Town community.
2019
1000+ Happy Customers
Crossed the milestone of 1000 satisfied customers and earned our first regional recognition for outstanding service quality.
2021
Full Range Electronics Store
Launched complete home appliances, smart TVs, and audio systems category, transforming into a comprehensive electronics superstore.
2023
10,000+ Customers Served
Surpassed 10,000 happy customers milestone and expanded corporate supply partnerships across Kolkata businesses.
2024
Online Presence & Enquiry Portal
Launched our digital platform enabling customers from across India to enquire about and source premium electronics through VIP Assetz.

Meet Our Expert Team

A passionate group of electronics enthusiasts dedicated to helping you find the perfect technology for your needs.

👨‍💼
Vikram Prasad
Founder & CEO
10+ years in electronics retail. Expert in premium smartphones and enterprise solutions. Drives VIP Assetz's vision.
👩‍💻
Priya Banerjee
Senior Electronics Advisor
Certified technology consultant specialising in home appliances and smart home solutions. Customer's go-to expert.
👨‍🔧
Rahul Chowdhury
Service & Support Head
Expert in product installation and after-sales support. Ensures every customer's experience is seamless post-purchase.
👩‍📱
Sneha Roy
Customer Relations Manager
Dedicated to building long-term relationships. Handles corporate accounts and ensures premium client satisfaction.

Want to Know More About Our Store?

Visit us at New Town, Kolkata or send us an enquiry. Our team is ready to assist you with personalised electronics recommendations.

Contact Us Today